FEBRUARY2023AReportFromGroupM,WPP’sMediaInvestmentGroupCHINASPOTLIGHTFEBRUARY2023•CHINASPOTLIGHTITABLEOFCONTENTS2MARKETPERSPECTIVEANECONOMICREBOUNDLOOKINGAHEAD0405MEDIA&ENTERTAINMENTAUTOMOTIVESAL...
聚焦中国群邑，WPP旗下媒介投资集团2023年2月目录04050709111314152023年2月•聚焦中国目录市场前瞻经济复苏传媒及娱乐业汽车零售奢侈品行业展望未来营销建议联系我们22023兔年2023年2月•聚焦中国CEO寄语市场前...
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Outofthepandemic,AddressableTVemergedasthefastestgrowthchannelasaddressableTVhomesgrewfrom10millionto22millionHH’s.Thegrowthwasprimarilybecauseof3factors:•90%TVssoldweresmartTVs.•Increasedinbroa...
Outofthepandemic,AddressableTVemergedasthefastestgrowthchannelasaddressableTVhomesgrewfrom10millionto22millionHH’s.Thegrowthwasprimarilybecauseof3factors:•90%TVssoldweresmartTVs.•Increasedinbroa...
Addressable//AdvantageHowAddressableTVMakesAudiencesHappyCreativityisthefuelthatpropelsadvertisingtoachievegreaterimpact.Itelevatesthebusinesseffect,producingamultiplierforthemediathatpresentsit.Hi...
618年中购物节洞察2020.6.19群邑电商CONTENTS目录01020304PART01618年中购物节概述更多平台参与的618年中购物节百亿补贴直播／短视频下沉市场互动/体验消费者运营新品2020年京东618(6.1-6.18)累计下单金额突破269...
201818-308.15%41.97%32.63%12.28%3.40%0.57%22%KOL18-2425-3022%78%20182018KOL2017KOL20182018201820182018201820182018KOLKOLKOLMAC+2018201831%34%32%20%46%17%13%28%17%21%14%19%9%16%6%12%11%9%11%5%4%3%6%...
THROUGHTHELENSOFCESJANUARY5-8,2023TRENDSMEDIATODAYIN2WHATISCES?CES(formerlyknownastheConsumerElectronicsShow),theannualinternationaltechnology,electronics,andinnovationconference,isrecognizedasthem...
2022GLOBALEND-OF-YEARFORECASTDECEMBER2022AReportFromGroupM,WPP’sMediaInvestmentGroupDECEMBER2022•THISYEARNEXTYEARIGLOBALEND-OF-YEARFORECAST2INTRODUCTIONUNCERTAINTIMES2023OUTLOOKMAINSTREAMTOP10MAR...
品牌心域建设增长新范式京准通营销科学白皮书MESSAGE寄语邵京平京东集团副总裁京东零售平台运营与营销中心负责人作为“营销顾问”，我们始终希望与品牌共同成长，共同努力实现生意增长。从4A&4E科学方法论的高效...
