业务竞争战略6大工具、12个步骤搞定业务战略和经营计划波特的竞争战略2竞争战略就是创造竞争的差异性,即,“有目的地选择”一整套不同的“运营活动”以创造一种独特的价值组合三大一般性战略:•成本领先战略(O...
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