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FEBRUARY2023AReportFromGroupM,WPP’sMediaInvestmentGroupCHINASPOTLIGHTFEBRUARY2023•CHINASPOTLIGHTITABLEOFCONTENTS2MARKETPERSPECTIVEANECONOMICREBOUNDLOOKINGAHEAD0405MEDIA&ENTERTAINMENTAUTOMOTIVESAL...
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Outofthepandemic,AddressableTVemergedasthefastestgrowthchannelasaddressableTVhomesgrewfrom10millionto22millionHH’s.Thegrowthwasprimarilybecauseof3factors:•90%TVssoldweresmartTVs.•Increasedinbroa...
目录PART.1PART.2PART.3直面质疑,持续革新,助攻生意增长放眼当下,是时候重新认识一次了面向未来,避免“做短看长”,实现知行合一品牌品牌品牌品牌广告品牌广告品牌广告Reach品牌品品牌品牌品牌品牌品牌Conten...
BenchmarkReportQ22023→Podcastadvertisingismeasurable!Podsightsempowersbrandsandagencieswithvaluableattributionandperformancemeasurementtohelpvalidateandscaletheirpodcastadvertising.PublishersusePo...