17THEDITIONMediaQualityReportDrivebusinessoutcomeswithbettermediaqualityTableofcontentsIntroductionPg.4DefinitionsPg.5KeyTrendofH12022Pg.6ViewabilityPg.9AdCompletionPg.17Time-in-ViewPg.21AdFraudPg.26BrandRiskPg.32LookingAheadPg.38AboutIASPg.4101060207030804090510217thEditionLisaUtzschneiderChiefExecutiveOfficerIntegralAdScience3Afterseveralyearsofmassivesocietalshifts,consumersareseeingmoreconsistenttrendsintheireverydaylives.Indigitaladvertising,however,weknowtheecosystemwillcontinuetoevolveasnewinnovationsemergeandcontentcreationincreases—enhancingtheneedforreliablemediaqualitymetrics.AtIntegralAdScience,ourbenchmarksserveasactionableinsightstohelpmark...
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