2IntroductionWelcometotheGlobalContentMarketingFuturessurvey,conductedbyTheWorldMediaGroup,astrategicallianceoftheworld’sleadingmediabrandscommittedtopromotingaward-winningjournalismandtheroleofinternationalmedia.ThisannualReportexploreshowinternational,content-ledmarketingstrategiesareadaptingtonewchallengesandopportunities.Astheworldemergesfromtheimpactsofthepandemic,the2022surveylooksatinvestmentintentionsandimplementationstrategies–andaskshowbrandsandtheiragencyandmediaownerpartnersareplanningtoachievecut-throughandengagement.Weweredelightedtoreceiveover260responsesfromallaroundtheworld:21%ofrespondentswereadvertisers,38%werefromagencies,27%frommedi...