StateofInfluencerMarketing2023202301Introduction3UnderstandingTheData4ThisYear’sKeyFindings502TheCurrentStateofInfluencerMarketing6EconomicUncertaintyShakes(ButDoesn’tBreak)InfluencerMarketing7TheFutureofCommerceIsSocial12TheEvolutionofInfluence1503SocialChannelTrends18WhichChannelsareBrandsInvestingIn?19AverageEngagementRateByFollowerCount21AverageEngagementByPlatform23ContentGrowthByChannel25TableofContents204Pricing&Budget31CostPerEngagement32InfluencerMarketingBudgetsAreStillIncreasing35HowtoCompensateCreatorsFairly3805CampaignProduction&Content40CampaignOverview41Influencer-GeneratedContent:AGoldmine4306LookingBack&MovingForward46HowHasInfluencerMa...
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