12023DigitalMarketingTrends2023DigitalMarketingTrendsBrandwatchThesocialsuiteofthefuture22023DigitalMarketingTrendsTheunskippableintro:What’stocome?Forgetaboutbusinessasusual.In2023,marketerswillneedtodecodethenewrulesofengagementbroughtonbygroundbreakingnewtechnologiesandfreshplatforms.Asmarketers,we’reconstantlytryingtodiscovernewwaystodriveconnectionsandbuildafollowingforourbrandsthroughthepowerofemergingdigitaltechnologies.Whetherthat’sthroughinfluencerpartnerships,thedevelopmentofametaversestrategy,ortappingintotheNFTcraze,thebrand-buildingopportunitiesareallaroundus.Buthowdowedothisinameaningfulwayandavoidthepitfallsoftheshinyanduntested?We’vetr...