Mediaocean’s2022MarketReportand2023OutlookUsingdatagatheredfrom600+leadersatadvertisingagencies,techcompanies,andmediaproviders,thisend-of-yearreportfeaturesinsightsonmarketingtrendssettoimpactthecomingyear.2TheMediaocean2022MarketReportand2023Outlook@2023MediaoceanIntroduction3ForewordbyJoannaO’Connell4Executivesummary6Insight#1:Marketersstilllovesocial,buttherelationshipiscomplicated7Insight#2:Upper-funneladvertisingmayoutperforminvestmentexpectationsamideconomicheadwinds9TableofcontentsInsight#3:Cognitivedissonanceonprivacy11Insight#4:SeculartrendsinTVadspendcontinue—withanotablecaveat12Insight#5:Brandsafetyconcernspersist13ConclusionandMethodology1...