12TheJoyofBenchmarkingWell,theannualM+RBenchmarksStudyis…notthat.Thereality,difficulttoswallowthoughitmaybe,isthatourworkandourworldaremuchtoocomplextoallowforsuchaprescriptiveapproach.Themethodsforcookingupasuccessfuldigitalprogramareasindividualandvariedasthemethodstomakecurry,orpho,orchili.So,norecipetofollow,sorry(unlessyouwantarec-ipeforJackfruitBarbequeSandwiches—that’sonpage10).Insteadwehaveacornucopiaoftablesandcharts,wehavetoplinesandtrends,wehaveinsightstotantalizeyoursensesandamuseyourbouche.Andhonestly,it’sallalotmoreexciting—andalotmoreuseful—thananysetofsimplifiedinstructions.Thisyear,Benchmarksisinformedbythecomplicated,diverse,someti...