InaNutshell:ExecutiveSummaryMethodologyKeyFinding1AIAmbitionsandObstaclesAreUniversalinMarketingKeyFinding2MarketingandDataScienceAlignmentisElusiveKeyFinding3DespiteDataEfforts,ManyMarketersFeel"Guesswork"GuidesDecisionsKeyFinding4GoodbyeActionableInsights–MarketersCraveImpactfulPredictionsSpecifictoKPIsKeyFinding5ProveMarketingROIEfficientlyWithNewAIApproachesAdditionalResourcesAboutPecanTableofContents345811131519182InaNutshell:ExecutiveSummaryTheideaoflookingintothefutureisbeguiling.That’sespeciallytrueformarketingteams,whomustanticipatecustomers’interestsandbehaviortoachievetheirgoals.Yet,despitethegrowingavailabilityofAI-poweredtechnologiesthatbr...
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