OutlookforAdvertising,MarketingandData2023:CloudsOnTheHorizon?BruceBiegel,SeniorManagingPartnerJanuary18th,2023AboutWinterberryGroupAspecializedmanagementconsultancythatoffersmorethantwodecadesofexperienceanddeepexpertiseintheintersectingdisciplinesofadvertising,marketing,data,technologyandcommerce.WinterberryGrouphelpsbrands,publishers,marketingserviceproviders,technologydevelopersandinformationcompanies—plusthefinancialinvestorswhosupporttheseorganizations—understandemerginggrowthopportunities,createactionablestrategiesandincreasetheirvalueandglobalimpact.2TheEvolvingWGSpendModel–2019-20233Annually,WGevaluatesitsmodelstoseewhathaschangedorneedstobead...