2022GLOBALEND-OF-YEARFORECASTDECEMBER2022AReportFromGroupM,WPP’sMediaInvestmentGroupDECEMBER2022•THISYEARNEXTYEARIGLOBALEND-OF-YEARFORECAST2INTRODUCTIONUNCERTAINTIMES2023OUTLOOKMAINSTREAMTOP10MARKETDATAGLOBALSUMMARYDATATABLE030613142132MEDIATRENDS16CONTACT33INTRODUCTION3ADVERTISINGHASPERHAPSNEVERBEENMORETOP-OF-MINDORMOREINTHEPUBLICEYETHANITHASBEENINTHELASTSIXMONTHS.Notonlyduetotherecentwall-to-wallnewscoverageofthecriticalroleitplaysinunderpinningthebusinessofsocialmedia,butalsobecauseinaworldbesetbyeconomicuncertainty,advertisinghasbeenthrustintothespotlightasasortofbellwetherforBigTechandretailcommerce.Helduptothatlight,themessageisnotaltogethernegati...
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