Facebook公司Facebook公司A.WhatWhyHowB.Facebook010203011.FacebookIQPerformanceBranding2.PerformancebrandingandhowitisreinventingmarketingROI202063.ToolboxMarketing:AreBrandandPerformanceMarketingConverging?20192+120202Netflix3BarryEnderwickNetflix$400Q10a.>$400(N=863)22.4%27.3%50.3%(N=793)10.6%32.2%57.3%(N=425)24.2%30.4%45.4%(N=602)20.4%37.4%42.2%(N=589)23.4%38.2%38.4%(N=414)27.3%42.8%29.7%(N=477)42.1%26.2%31.7%(N=4163)22.9%33.0%44.1%34%22%26%25%37%42%59%35%35%59%42%37%25%26%22%34%23%23%18%18%18%26%33%23%23%33%26%18%18%18%23%23%Q18-RetailBankingConsumerJourneyStudyFacebook4,082182018112019290%60%1.RetailBankingConsumerJourneyStudyFacebook1,0261820181120192...
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