arechangingthe2022globalsportsmarketingreportIntroductionChangeiscertainlynothingnew,butitsimpactisseldomassizable—oraccelerated—aswhattheworldhasexperiencedoverthepasttwoyears.Forthesportsindustry,thereturnoffansatliveeventsmidwaythrough2021wascheeredbyall,yetlifehasevolvedtoomuchduringthepandemicforthesportsindustrytosimplysnapbacktoamirrorimageofitspre-COVIDself.Theworldremainsdisrupted,andthescaleofchangehasleftitsimprintonconsumersforthelongterm.Thepersistenceofthepandemic,combinedwithsocietalshiftsinanincreasinglydigitizedworld,illuminateoneconstantthatthesportsindustryneedstoremainfocusedontoensuresustainabilityandfuturegrowth:theconsumer.Thetrie...