1Theautomotiveexperiencereimagined2Risingexpectationsaroundsustainability,newdefinitionsofluxuryanddigitally-enhancedvehiclesaresettochangethewaypeoplethinkaboutcarsforever.Nowisthetimefortheautomotiveindustrytoreimagineproducts,servicesandexperiencesthatdeliveragainstcustomers’newvalues,wantsandneeds.Connectivity,autonomousvehiclesandelectricandshareddrivingarefourmegatrendsthathadbeendisruptingtheautomotiveindustry—causingunprecedentedtechnologyandbusinessmodeltransformation—forawhile.1Thenaglobalpandemicmagnifiedthesepressures,forcingorganizationstorethinkmanyaspectsofhowtheydobusiness.COVID-19quicklydevastatedindustrygrowthbyalmostinstantlystalling...