2KeyFindingsIntro&MethodologyCategory-SpecificUninstallBenchmarksCountry-SpecificUninstallBenchmarks(FromNon-OrganicInstalls)12ActionItemsforAppMarketers34-56-89-1011-15TABLEOFCONTENTS3Morethan3outofevery10installsofmobileappsgloballyendupbeinguninstalled.Minimizinganapp’suninstallrateisakeyfactorforsuccessintoday’smarketplace.TheAndroiduninstallrateis2xhigherthaniOS.Storagespace,appquality,devicequality,andincentivizedadvertisingareamongthekeyreasonsforthissignificantgap.43%ofgamingappinstallsonAndroiddevicesareuninstalled,comparedtoonly21%ofshoppingappinstalls.iOSusersarefarmorereliablewithonly13%uninstallinggamingappsandamere9%removingshoppingappsfro...
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