#GetTheFutureYouWantWHYCONSUMERSWHYCONSUMERSLOVELOVEGENERATIVEAIGENERATIVEAIExecutiveSummaryForagrowingnumberofusecases–includingactivitiestraditionallythoughtexclusivetothehumanmind,suchasgeneratingcontentandbrainstorming–generativeAIisbecominganintegralpartofmanypeople'spersonalandworkinglives.WefoundconsumerstobehighlyawareofthelatesttrendsingenerativeAIandmanyhavestartedusinggenerativeAItools.Unliketheearliertechtrends,includingtheinternet,mobile,andsocialmedia,first-wavegenerativeAIisbeingusedbyconsumersacrossallagegroups.Inthisresearch,wefindthat:•ConsumersofallagegroupsarehighlysatisfiedwithgenerativeAIapplications;satisfactionlevelsarehighestwi...