1BotBaseline2018-2019May20192018-2019BotBaselineFraudinDigitalAdvertising2BotBaseline2018-2019TableofContents2TableofContents2ASpecialThankYoutotheFollowingANAMemberCompanyParticipants4ALetterfromtheAuthors5AbouttheStudy6TheSizeandScopeoftheStudy7MajorFindings8ProjectedFraudLossesin2019byCategory9HowtheIndustryHasMadeTheseGainsAgainstFraud10TheBestBuyersAreDoingBetterthanEver10It’sStillTooHardtoKnowWhatYou’reBuying11TheGoodNews12FraudVolumesAreGrowinginNewerFrontiers,SuchasMobileandOTT,12ButReductionsinDesktopFraudProveThisFightIsWinnableStructuralImprovementstotheFightAgainstAdFraud13MoreMoneyIsNowBeingSpentThroughAdTechPlatformswith15Built-InFraudPrev...
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