Newinsightsintothemobile-firstmindsetofteensGenerationZMethodologyTohelpmarketersbetterunderstandthedigitalbehaviorsofGenZ(13-to17-year-olds),andhowtheycomparetooldergenerations,GoogleandIpsosteamedupforthisresearchreport.FormatSurveyviaonlinepanelsbyIpsosPopulationSamplerepresentativeofonlinepopulation13to17(classifiedasallteens),18to24(classifiedasyoungadults),25to34(classifiedasadults).SampleSize2,013MarketU.S.FieldingDateAugust2016KeyFindingsGettingaphoneisoneofthemostimportantlifeeventsforGenZ.Andtheyareyoungerthaneverwhentheygetthem.Today’steensgottheirfirstphonewhentheywerearound12.Firstphonesareamajormilestone.1Acrossallagegroups,moretimeisspentw...