www.iab.comwww.pwc.com/e&mIABinternetadvertisingrevenuereport2018fullyearresultsPreparedbyPwCMay2019TableofcontentsBackground:TheIABinternetadvertisingrevenuereportisnowinits23rdyear1Formats(desktopandmobile):Mobiledigitalvideorevenuegrows65.2%15Executivesummary:Digitalrevenuessurpassed$100Bforthefirsttime2Historicalrevenuemix:Secondhalfrevenuestotaled$57.9B10Digitalvideo(desktopvs.mobile):Mobiledigitalvideorevenuehit$10.2b16Fullyeargrowth:Digitalrevenuestotaled$107.5BinFY20183Revenueconcentration:Top10companiescommand75%ofthemarket11Socialmedia:$29Bofdigitaladrevenueattributabletosocial17Keygrowthdrivers:Social,commerce,GDPR/CCPA,programmatic,andnewadtec...