Kidsdigitalmediareport2019May2019CommissionedbyPwCSummaryfindingsKidsDigitalMediaReport20192•Kidsdigitaladvertisingspendisdistributedacrossarangeofplatforms,including:kidsbroadcasters,VODplatforms,searchengines,socialmedia,YouTube,andabroadrangeofpublishers/networks•Overthecourseoftheforecastperiod,2018-21,weanticipateglobalkidsdigitaladvertisingspendaccompanyingcompliantcontenttoovertakeYouTube,growingtonearly30%shareby2021•TherolloutofGDPRinEurope(withits‘GDPR-K’kidscomponent)hasacceleratedtheunderstandingofcompliancegloballybeyondmajorbrandsandissupportinggrowthintheemergingkidtechsector•Additionally,currentactivityintheUSindicatesthatCOPPA(Child...
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