July2022eReadiness20223rdeditionSurveyReportCustomerneedsandrecommendedactionsforOEMsStrategy&Thisstudyprovidesupdatedperspectivesontheshort-termdevelopmentofthee-mobilitybusinessin7EuropeanmarketsAbouttheStudyJuly20222eReadinessReport2022Source:Strategy&ContextSurveyGoalsSample&Methodology•Overthelastfewyears,OEMshavemadesignificantinvestmentsfortheelectrificationofvehicles,whichhavenotyetbeenfullyconvertedintorelevantrevenuestreamsdespitethesharegrowthregisteredinthefirsthalfof2022•OEMshavecontinuedtheirinvestmentine-mobilitythroughouttheCOVID-19outbreakand,morerecently,arefacingthechallengesinducedbythewarinUkraine–OEMsneedtore-definetheirmarketappr...
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