MediaConsumerSurvey2022AustralianmediaanddigitalentertainmentinsightsContentsMediaConsumerSurvey2022ContentsIntroduction03Aboutthissurvey042022inbrief05Mindovermatter05Subscriptions08Advertising10Social11News12Sport13Managingthesubscriptionjugglingact:Consumerstakecontrol14Thesubscriptionstackgrows15Subscriptionsaturation16Wouldyoulikesomefreetrialswiththat?19Scrimping,saving,streaming:Managingthecostofmediaconsumption21Bingeingonabudget22Subscriptionsstackswithasideofads23Exploringalternativemodels25Media’snexthorizon:Theevolvingroleofsocial,UGCandthemetaverse26Thepush-pulleffectsofsocialmedia27Creatororconsumer?28Welcometothemetaverse:Cutting-edgetech2...
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