GenerationalTrendsinConsumerBehaviorConsumerTrendsReportQ12023Throughoutthereport,percentagesforGenZ,Millennial,GenXandBoomergenerationsrepresenttheportionofrespondentsfromeachagegroupthataffirmativelyselectedtherelatedsurveyoptions.Outofthetotalrespondents(1,000),212areGenZ,333areMillennials,198areGenX,and238areBoomersIntroduction&keytakeawaysConsumerbehaviorsandpreferencescontinuetoevolvealongsideincreasinglyrapidadvancementsintechnologyandecommerce.Forbusinesseslookingtobetterunderstandtheircustomers,stayinguptodateonthelatesttrendsismoreimportantthanever.Onesignificantfactorinfluencingthosetrendsistheageandgenerationalcohortofshoppers.In2023,theprefer...
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