20232023.02INDEX01美妆企业出海优势美妆企业出海现状02美国东南亚日韩拉美03全球头部DTC品牌出海头部美妆品牌04告对千2020莲8.4%告2023莲332020务5400务务千务DTC务/KOL3••对••••务•••爽••••••••••••务4015-告6Source:Euromonitor,MeetIntelligence2022副8%莲3,080福202210%务2026莲4,000撑爽$1,206$1,404$1,550$1,653$1,776$2,161$646$597$653$711$773$933$483$453$535$578$627$770$108.9$108.0$124.5$137.5$150.1$183.420162020202120222023E2026E16’-22’CAGR22’-26’CAGR+4.0%+7.5%+3.0%+7.4%+1.6%+7.0%+5.4%+6.9%$2,562$2,862$3,080$3,326$2,444$4,047+7.6%+8.0%(53.7%)(23.1%)(18.8%)Source:Euromonitor,MeetIntelligence7锐务研莲78%务/55%锐1/8副让睫锐锐US$7.1锐锐2021(21’-26...
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