WHITEPAPERCustomerExperienceinRetailDataDrivesEverythingSponsoredbySPONSORPERSPECTIVETosaycustomerexperience(CX)mattersisanunderstatement.Infact,asthisresearchreveals,it’ssignificantlymoreimportantforretailthanforallotherindustriescombined.(seefigure1).Priceandproductqualitywillalwaysbevaluesconsumerscareabout,butinthepost-Covid-19world,peoplearedemandingdigitallyenabledshoppingexperiences—inboththevirtualandphysicalspaces.Thepandemichasradicallyandfundamentallychangedthewaywealldiscover,browse,shop,andbuy.Dailylifehasgonedigital,fromdoctors’appointmentsonZoomtoorderingyourgroceriesonlineto“diningout”viaDoorDash—andthisshoppingbehaviorisheretostay.W...