ListeningToCustomerFeedback,RespondingWithBetterExperiencesBrandUtility:LISTEN:AMAGENTO‘MEANINGFULCX’SERIESSOMETHINGSOMETHINGFORSincethebirthofthecustomerexperience(CX)concept,brandsanddigitalexpertshavebeendiscussingandexperimentingontherightstrategiesforit.Countlessreviews,studies,andreportsthattalkabouttheconceptareavailableoutthere.Brandshaveanavalancheofinformationanddatatoreferto.Yes,it’sgreattobeawareoftheindustrytrendsandbestpractices.Butsometimes,brandsforgettopauseandask:“Whatisthisdatatellingus,particularlyfromacustomerperspective?Howcanweincorporatetheseinsightsintoourday-to-dayinteractionswithcustomers?”Tofindadeepermeaningbehindthenumbe...