CoronavirusAdAdjacencyMarch2020AMARKETERSTUDY2CoronavirusAdAdjacencyStudyobjectivesanddesignIASrananonlinesurveytodeterminemarketerperceptionsconcerningcoronaviruscontent.Morespecifically,thisstudyaimstounderstandhowmarketersareperceivingcoronavirusadadjacenciesinthisunfoldingsituation.FielddateMarch2020Participationn=200USMarketersStatisticallysignificantdifferencesarecalculatedat95%confidenceinterval.361%TheCoronavirussituationisshiftingmarketeradjacencyconsiderationsofmarketerssaythattheCoronavirussituationischangingthetypesofcontenttheyarecomfortableadvertisingalongsideQ:IsthecurrentCoronavirusnewschangingthetypeofcontentyouarecomfortableadvertisingal...
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