JoanDriggsVicePresident,ContentandThoughtLeadershipNovember2019BEYONDPRICE,CONSUMERSFINDVALUEINPRIVATEBRANDSPrivateLabel2019©2019InformationResourcesInc.(IRI).ConfidentialandProprietary.2PrivateLabelKeyTrendsStrongtailwind:Virtuallyeveryoneisbuyingthemandgrowthisoutpacingmanufacturerbrandsacrossgenerationsandincomegroups.It’swhyIshopthere:Privatebrandshaveagrowinginfluenceonstorechoice.Roomforimprovement:PackagingimageisapurchasebarrierformillennialandLightBuyers.Beveragesoverallcontinuetobeachallengeforgrowth.Itfeelsgood:Privatebrandssavemoney;myfamilylikesthem;Icanservetoguests;theytastegoodandtheywork(efficacy).It’saboutquality:Shoppershaveveryposit...