Issue1・March2022Dataperiod:Fullyear2021(MATQ42021)WORLDPANELDIVISIONASIA’SFMCGMARKETATAGLANCEKEYHIGHLIGHTSACROSSASIACHINESEMAINLANDRecoveryissteadyintheFMCGMarketTheoverallFMCGmarketisgraduallyrecoveringfromtheimpactofCOVID-19.FMCGvaluesalesinurbanChinagrewby3.1%yearonyearin2021.ReturntoGrowthintheBeverageMarketIn2021,thefoodandbeveragesectorinChinaincreasedby2.3%.Liquidmilkandcheesegrewwellaheadofothercategories.Icecreamandpetfoodcontinuedtheirgrowth,attractingmorenewconsumers.Ecommerce:Thefastestgrowing,yetslowingdownThegrowthinecommercechannelssloweddownin2021duetotrafficpeakinganddiversionfromthenewdigitalformats,butitstillleadsalltheretailformatswi...
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