www.newswhip.comEverythingyouneedtoknowaboutGenZcontentfor2019KeytrendsandtacticsforcreatingcontentforGenZnewswhip.comMoveoverMillennials,GenZ’shereThereareroughly60millionteensintheU.S.alone,andtheyhave$44billioninannualbuyingpower.That’sexpectedtobe$200billionwiththeirinfluenceonwhattheirparentsbuy.ThisgenerationisalreadydistinctlydifferentfromMillennials;whattheyengagewithisoftenarepresentationofthemselves,theirvalues,andtheirexpectations.Weturnedtothedatatolearnmore.UsingNewsWhipAnalytics,westudiedayear’sworthofsocialengagementdata.WetookasampleofoutletsthathavealargeaudienceofGenZconsumers.Westudiedwhichstoriesandcontentwerethemostviral,toformanes...
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