Unrulyproprietarydatafromasurveyof2,556consumersacrosstheUK,Germany,US,Canada,Singapore,andJapanduringMarch2020.UNcovered:HowTheCoronavirusPandemicIsChangingConsumerBehaviorThespreadofCOVID-19andsocialdistancingintheUnitedStatesandacrosstheglobehasresultedinrapid,unprecedentedchangesinconsumers’behaviorsandfeelings.Themagnitudeofchangesrequiresbrandstoadapttheiradvertisingstrategiesinordertomaintainconnectionswithconsumers,providesupportandminimizedisruptiontoperformance.Tohelpbrandsadapttothisunchartedterritory,Unrulyhasconductedasurveyof2,500+consumersfromaroundtheworld,specificallyintheUS,Canada,theUK,Germany,SingaporeandJapan.Thefollowinganalysislook...
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