1"ExpectandprepareforoutsizedinfluencefromGenZandyouthfulmarkets36•72A••C3BT1BTR46•IU6•72A••QZ6•7LA•/234V50381Researchmethodologyof‘GenZSpendingPowerWhitePaper’1454%-.-19%302%5GenZhasbecometheconsumptionpowerhouseinChinatoday.7nZ19=350119-23Z19-35%=Z-7%34%40%54%67%Q76.19Z2-2=2/=.Z%=/767=.=Z35/7=GenZ’sstrongspendingpowerisdrivenbywiderangeofincomesources7728%31%43%45%31%31%40%40%QZ1957,3.=01.27,3.=01.2-GenZalreadyreachessimilarpenetrationvs.previousgeneration&&2891Z23Thetop3motivationsofGenZconsumption102QZ•=T•2=3.%:512716GenZ’sconsumptionmotivation#1:BUYFORSOCIAL110136524..,ZZZ1GenZhasastrongdemandofsocializing,yetfacingahighlevelofsocialpr...
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