April3,2020TRACKINGTHEDRAMATICPIVOTOFU.S.CONSUMERANDSHOPPERBEHAVIORCOVID-19andtheEconomy©2020InformationResourcesInc.(IRI).ConfidentialandProprietary.2ExecutiveSummary•F&Bstockupcontinuedasnon-foodstockpilingacrosshealthandhomecareshowedsignsofeasing.•Consumersarepurchasingmorefreshfoodstooffsetshelfstablepantryitems.•Salesofbeveragealcoholandtobaccoarealsonowrisinginlargeformatchannels.•Whilepantrystockingtripsaredrivingthestrongestgrowth,alltriptypes―fill-in,specialpurposeandquicktripshaveincreasedsubstantiallyasshoppersworktogetalloftheirneedsmet.•E-commercesalescontinuestronggrowth,butlostshareoftotalomnichannelinthepastfewweeksasshoppersrelied...