UNLOCKFROZENOPPORTUNITIESMarch20222©2022InformationResourcesInc.(IRI).ConfidentialandProprietary.EXECUTIVESUMMARYFrozenfoodsalesexperiencedstronggrowthin2020andmostof2021duetothepandemicandincreasedin-homeconsumption.Butaswithmanyotherpartsofthestore,salesoffrozenfoodshaveslowedinrecentmonths,compoundedbylowerin-stocklevelsandrisingprices.Thisreportprovidesanupdateonfrozenfoodsandexaminespocketsofopportunity,includingoccasion-based,trendingbenefitsandthepowerofpromotions.CurrentFrozenTrends•Whileunitgrowthoffrozenproductshasslowedinrecentmonths,demandremainselevatedfrom2019.Currentgrowthisprimarilydrivenbyprice.•Consumersperceivehigherprices,evenifincr...