Hyper-PersonalizationandtheConnectedCustomerExperience2020MARKETINGIMPERATIVES“Asachallengerbrandintheautomotivemarket,Mitsubishi’s2020focusisdrivingbusinessthroughCRM,makingsureeverytouchpointcountsthroughoutthecustomerexperience.Ourgoalistobesmarter,moreefficient,andmoretargetedwitheverycustomerinteraction,fromintroductiontowin-backandeverystageinbetween.WeareexcitedtoworkwithMerkle,whoseexpertiseallowsustoleveragebest-in-classpeople-basedmarketingstrategiestogainandsustaincompetitiveadvantage.Andthe2020MarketingImperativesserveasaninvaluableguidetoachievingthenextlevelofhyper-personalizationtodeliverthattotalcustomerexperience.”—KimberleyGardiner,C...