UNDERSTANDINGU.S.CONSUMERSENTIMENTDURINGTHECORONAVIRUSPANDEMICEarlyinsightsfromResonateConnectedFlashStudyofnearly5,000AmericansduringMarch2020UnderstandingU.S.ConsumerSentimentduringtheCoronavirusPandemicDataSource:ResonateNationalConsumerStudy©Resonate20202Wearealladjustinginrealtimetoaglobalpandemicthattheworldhasn’texperiencedsince1918.Ourliveshavebeenthrownintodisarrayonmultiplelevels—asindividuals,familymembers,consumers,managersandbusinessleaders.Inashortperiodoftime,businesseshaveshiftedtoremotework,familiesarerequiredtosocialdistance,and,inmanystates,therearemandatorystay-at-homeedictsinplace.Thisallhappenedincrediblyquicklyasgovernmentandpubl...