2021中国消费品牌发展报告20215月2020201617.93C2015-20204.5%51.9%20202021-2020GDP2.3%-202113.7%17.6%-52021260-GDP2020GDP(%)-----BCG(2021)1998-20141978-19972015-1978OEM/ODM3.5x3.7x1.3x17.9xTOP10x0.5+x0.3+x0.22016TOP102020/201628bcbabycareColorKeyHomeFacialProKSOEURUbras3C2015-202051.9%2015-2020TOP5(%)4.5%CAGR2015-20203C4.5%2.3%1.5%1.2%30–7530.9%24.20%51.90%41.90%46.70%0%20%40%60%80%100%低价格带中价格带高价格带60%2020(%)50%+70%+80%+80%+——7011755%-##-##14200202015300-##-##-##2019——-##-##2020-##13002019-##4030g——##2019200##-##20172019-####685002020ROI2020202135##201520167401.1580020182020”112020