BEAUTY’SBRIGHTESTTRENDSAlookinto2022andbeyond2Copyright©2022Kline.REPRODUCTIONORDISCLOSUREFORBIDDEN;SEESPECIALNOTICEIntroduction⚫With2021squarelyintherearviewmirror,weareidentifyingwhichtrendswillimpactthenewyear,bringingheretoforeunseenchangesandcurveballs.⚫Among2022’smostsignificant:beautygiantsfindingpowerinsustainabilitytransitions,brandsmakingstridestowardsocialandenvironmentaljustice,growingexpectationsofprofessionalhaircareconsumersandstylists,ariseinconsumerspendingonhigher-pricedproducts,andbeautyretailersadaptingtonewconsumerbehavior.⚫Sowhatelseisonthehorizon?InBeauty’sBrightestTrends:ALookInto2022andBeyond,weanswerthatquestion—andmuchmo...
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