2019GLOBALBEAUTYANDPERSONALCARETRENDSub-ZeroWasteAnewdawnisfastapproachingforbeautyandpersonalcare.0405WHATISTHETREND?Ifbrandsdon’tchangetheirapproachnow,theywon’texistinthefuture.Beautyandpersonalcare(BPC)businessesmustswitchtoawholenewparadigmintermsofsustainabilityandzerowaste.Somecompaniesarealreadydiscussingtotallycircumventingpackaging.Thisisnotjustatrend,itisamovement.WHATYOUSHOULDDOABOUTITGainingthefirst-moveradvantageiskey.Thecompaniesthatputcurrentprofitsaheadofinvestmentinzero-wastesolutionswillloseoutinthelongterm.Indiebrandsalreadyhaveanedge,astheyhavebuilttheirbusinesspracticesaroundethics.High-profitBPCbrandsthataren’tinvestinginthisarea...
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