1探索未来增长新耀能FindingnewshoppersinChinabeautymarket'suntappedpotentials7.87.36.96.76.9GDP8.0%5.9%4.1%3.6%4.3%20132014201520162017快消品市场回暖，高端化为主要增长动力ChinaFMCGslightlywarmedup,acceleratedbyastrongerpremiumizationtrend.2FMCG持续高端化ContinuousTrade-up购物篮增长停滞SluggishBasketSize(KG)购物频次减少DecreasingFrequency+4.0%-1.3%-1.8%增长动力MarketDriver国内生产总值及快消品销额增长率GDP&FMCGValueGR数据来源：凯度消费者指数家庭购买样组；全国城镇家庭；Y17vsYADatasource:KantarWorldpanelHouseholdPanel;TTLUrbanChinafamilies中国快消品增长转向中、西部以及二、三线城市领导GrowthengineofChinaFMCGhasshiftedtoSouthwesternandCentralprovinces,aswellasmi...