DataConnectivity:TheBusinessTransformerAcxiomCorporationKenLiu–GM,ConnectivityBU,AsiaDataExplosion…MoreDataSilos…MARKETINGCOMPLEXITY190020002015TRADITIONALDIGITALDATADRIVENPrint,Catalog,DirectMail,Radio,TV,TelemarketingEmail,Website,Search,Display,Affiliates,Video,Mobile,SocialAddressableTV,Cross-Device,Personalization,ProgrammaticToday’scustomerjourneyinvolvesmanychannelsButeachchannelhasitsowndataandmetricsCustomerExperiencesBecomingMoreDiversifiedWRONGMESSAGEWRONGCHANNELWRONGTIMESILOSOFCUSTOMERDATAINEFFICIENTMARKETING?FragmentedData=MissedOpportunitiesThroughDATA,advertisersareabletodramaticallyimprovemarketingefficiencyCustomerExperienceSalesvolum...