Platforms&BrandsTheNextFrontier:StrikingGoldonTikTokExecutiveSummary…….………………………….…………………………...3TheTikTokBrandscape………………………………….…….……............5TikTokTrends…………………………….……….….….…….........................13Methodology……….………………………..……….……………………………34Appendix………..……………………….……………………………….…….…...35BrandSpotlights:McDonald’s,Chipotle,OceanSpray…...212Platforms&BrandsTikTokExecutiveSummaryTikTokisquicklybecomingtheleadingsocialmediaplatformforadvertisers.TodeterminethevalueandpotentialofTikTokasamarketingchannelandbrandingopportunity,brandsshould:•U...