TalkingData移动互联网综合数据服务平台移动•数据•价值张夏天@TalkingDataLOOKALIKEOVERMOBILE2015-09-11WhatisLookalike?BasicIdea-‐NearestNeighborsMethodSourceAudiencesCandidateAudiencesAverageAudienceDevice/AppLookalikeAdver?serAppDevDevDevDevDevUsersProductDevDevDevDevDevDevDevDevDevDevicePoolAppPoolAppAppAppAppAppAppAppAppAppDevDevAppAppDataofTalkingDataDeviceInformationAppInformationLocationInformationOutdoorLocationIndoorLocationLong-‐tailDistribu?onofAppsAveragedAudience(Device)viaConfidenceAppConfidence微信0.965531504设置0.949098864联系人0.809838313QQ20130.793635454电话0.739541015信息0.713632198电子邮件0.686042695日历0.651657576支付宝钱包0.614649...
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