Sports,concerts,movies,streamingservices...in2023,theentertainmentoptionsseemendless.Howconsumerschoosetospendtheirfreetime(andtheirfreedollars)isever-changing.Gettinginsideconsumers’headsiskeyforentertainmentcompaniesandservicestofindlong-termsuccess.Here,weprovideadata-drivensnapshotintotheworldofentertainmenttohelpbrandsprepareforfutureconsumerexpectations.Wemeasureconsumersentimenttowardskeytrendsincludingtheliveeventticketpurchasingprocess,thefactorsattractingmoviegoerstotheaters,andGenZ’senthusiasmfortheNHL.Popcorn,Cocktails,RecliningSeats…What’sDrawingMoviegoerstotheTheater?Movietheatershavebeenabelovedsourceofentertainmentformorethanacentury.T...