E-commerceSocialMediaIndustryReportDateRange:1Jan2022-31Dec2022Sample:Socialinsider—worldwidedatafortheEcommerceindustryDiscoveranalyticsmetricsthatmatterforeverytypeofcontentonFacebook,Instagram,andTwitter.PhotosappeartobethemostsharedsortofcontentintheE-commerceindustryacrossallplatforms.However,InstagramReelsremainthemostengagingsortofmedia.ContentStrategye-Commercebrands-examples43.40%DECREASEININTERACTIONSINSTAGRAMMedianpostsinteractionsSinceJanuary2022,theaveragenumberofinteractionswithpostingshasdroppedonInstagramby43.40%.However,thepost-interactionrateonTwitterandFacebookhasremainedconstant.MedianpostsinteractionsacrossallplatformsDateRange:1Jan2...
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