MiniProgramintheLuxuryIndustry-June2018TABLEOFCONTENTSMiniProgramIntroductionMiniProgram-“TheGameChanger”1MiniProgramforFashion23MiniProgramforWatches&JewelryPART1MiniProgramIntroductionMiniProgram-“TheGameChanger”©2018CuriosityChinaWhatisaMiniProgram?TheMiniProgramisanewdevelopmentcapabilitywithintheWeChatplatformthatlaunchedinJanuary2017.Developmenttimeisshortandenablesbrandstobuild“miniapplications”withagreatuserexperienceallexpertlyintegratedwithintheWeChatecosystem.AddedvalueofMiniProgram•Multiplepointsofexposureincluding“nearby”functionservesasfreeadvertisingontheWeChatplatform•Betteruserexperiencewithfasterloadingspeed,quickaccessandcust...
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