isentia.comChinaLuxuryIndustrySocialMediaInfluencersReportSEPTEMBER2017PART2：LUXURY(BAG,FASHIONSHOW,EVENT,WATCH,JEWELRY)ResearchBackground:Influencermarketingisoneofthefastest-growingonlinecustomer-acquisitiontactics.Outperformingorganicsearch,paidsearchandemailmarketinginmanyrecentstudies.ThedigitalagehasseenashiftinmarketingwiththeemergenceoftheseinfluencersorKOL’s(KeyOpinionLeaders)andassuchtheneedtomeasuretheirperformance,alignedwithothermarketingmeasurements,hasbecamebothchallengingandcriticalformarketers.Thisreportlooksattwochallenges-howtoidentifythetopinfluencers,andhowtoleveragetheseinfluencer.OurApproach：AninitialdatapoolcapturefromWeibo,WeCh...