isentia.comChinaLuxuryIndustrySocialMediaInfluencersReportSEPTEMBER2017PART3:CULTURE,LIFEANDCELEBRITIESResearchBackground:Influencermarketingisoneofthefastest-growingonlinecustomer-acquisitiontactics.Outperformingorganicsearch,paidsearchandemailmarketinginmanyrecentstudies.ThedigitalagehasseenashiftinmarketingwiththeemergenceoftheseinfluencersorKOL’s(KeyOpinionLeaders)andassuchtheneedtomeasuretheirperformance,alignedwithothermarketingmeasurements,hasbecamebothchallengingandcriticalformarketers.Thisreportlooksattwochallenges-howtoidentifythetopinfluencers,andhowtoleveragetheseinfluencer.OurApproach:AninitialdatapoolcapturefromWeibo,WeChat,videosites,liv...
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