Digitaladvertisingisachangedrivenbusiness.Tobetterunderstandwheretofocusoverthenextyear,weaskedprofessionalsfromallcornersoftheindustryaboutthechallengestheyfacedin2018,opportunitiestheyconsiderimportant,andhowthosefactorswilldrivechangein2019.Weinviteyoutoexplorewhatwediscovered.Advertisingtrends,technologies,andprioritiesthatwillshapetheindustryin2019IndustryPulse:Protectyourbrand.Maximizeyourimpact.integralads.com01Todiscoverhowindustryprofessionalsperceivedtrust,transparency,andinnovationin2018,andhowthatwillimpacttheirfocusandbudgetsin2019.PromotedviaIASsocialmediachannelstosolicitadditionalnon-databaseresponsesSamplebreakout:Ourgoal:11/15/18-12/02/1...